Table 3. Enjoyment associated with yard and porch activities and willingness to pay (WTP) for one additional work-free, mosquito-free hour per summer week engaged in each of these activities.
Yard and porch activity | Rate as very important or important | Ranking of activity by enjoyment* | Mean max. WTP | SEM max. WTP |
Relaxing, socializing, talking, reading, etc. | 89.2% | 1 | $10.75 | 1.39 |
Eating or cooking outside | 82.7% | 2 | $10.43 | 1.36 |
Playing catch, Frisbee, bocce, etc. | 64.4% | 3 | $7.26 | 1.04 |
Gardening | 57.0% | 4 | $7.74 | 1.29 |
Maintaining house or car | 53.7% | 5 | $6.47 | 1.05 |
* 1 Denotes highest ranked (most enjoyable) activity.
Notation: SEM denotes standard error of the mean.