Table 1. Breakdown of how non-profit and for-profit online communities support engagement of health professionals.
| Whether the online community had: | For-profit communities (15 total) | Non-profit communities (12 total) | All (27 communities) | ||||
|---|---|---|---|---|---|---|---|
| Cancer 11% (1) | Diabetes 67% (6) | Multi-89%(8) | Cancer 89% (8) | Diabetes 33% (3) | Multi-11% (1) | ||
| Administrative moderators | 73% (11 out of 15) | 92% (11 out of 12) | 81% (22) | ||||
| Health professional moderators * | 33% (5 out of 15) | 0% (0 out of 12) | 19% (5) | ||||
| Expert Q&A feature * | 47% (7 out of 15) | 8% (1 out of 12) | 30% (8) | ||||
| Advisory board | 53% (8 out of 15) | 42% (5 out of 12) | 48% (13) | ||||
| Health professionals only | 13% (2 out of 15) | 8% (1 out of 12) | 11% (3) | ||||
*
(Multi-: multiple-disease): There were significant differences between for-profit and non-profit communities at a 5% significance