Table 3.
Influence level of pharmaceutical advertisements on consumers.
| Questions | Responses |
Chi-square test exact p-values |
||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| E (n)% | G (n) % | A (n) % | P (n) % | VP (n) % | City | Age | Work | Marital status | Education level | Residence location | Gender | |
| Advertisement on television | 475(33) | 443 (30.8) | 295 (20.5) | 163 (11.3) | 63 (4.4) | <0.001 | <0.001 | <0.001 | <0.001⁎ | <0.001⁎ | 0.088⁎ | <0.001∗ |
| Advertisement on radio | 107(7.5) | 337 (23.5) | 446 (31.1) | 341 (23.7) | 205 (14.3) | <0.001 | <0.001 | 0.012 | 0.005⁎ | 0.004⁎ | 0.163 | <0.001∗ |
| Advertisement on health related magazines | 343(24) | 419 (29.4) | 393 (27.5) | 188 (13.2) | 84 (5.9) | <0.001 | 0.001 | <0.001 | 0.001⁎ | 0.133⁎ | 0.003⁎ | <0.001∗ |
| Advertisement on newspapers | 245(17.2) | 449 (31.5) | 429 (30.1) | 224 (15.7) | 79 (5.5) | 0.008 | 0.175 | 0.002 | 0.730⁎ | 0.280⁎ | 0.051⁎ | 0.101∗ |
| Advertisement on internet | 346(24) | 478 (33.2) | 388 (27) | 153 (10.6) | 74 (5.1) | <0.001 | 0.002 | <0.001 | 0.002⁎ | 0.058⁎ | 0.620⁎ | 0.001∗ |
| Pamphlets/leaflets | 142(9.9) | 297 (20.7) | 445 (31.1) | 377 (26.3) | 172 (12.0) | 0.036 | 0.115 | <0.001 | 0.339⁎ | 0.031⁎ | 0.218 | 0.077∗ |
| Friends and family members | 246(17.2) | 410 (28.7) | 514 (36.0) | 198 (13.9) | 61 (4.3) | <0.001 | <0.001 | <0.001 | <0.001⁎ | 0.039⁎ | 0.085⁎ | <0.001∗ |
Note: E: excellent, G: good, A: average, AP: poor, VP: very poor.
⁎
Fisher Exact test.