Table 2.

Examples of common categories of local health department Twitter followers.

Follower type	Health focus	Twitter user description
Private person	No	I love music and travel. Watching movies and sunsets. I like to play World of Warcraft.
	Yes	Huggable Health Educator
Nonprofit organizations	No	IBA is a nonprofit agency dedicated to empowering individuals and families through education, economic development, technology and the arts.
	Yes	Advocating for the health and dignity of Denver’s injection drug users in accordance with #harmreduction principles. Syringe exchange and Naloxone Save Lives!
Media individuals	No	San Diego reporter at The Daily Transcript. Freelance sports writer for Southwest Riverside News Network. Associate Producer for KUSI Prep Pigskin Report.
	Yes	Journalist covering medical/health & fitness and writing features for the Tyler Morning Telegraph.