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. 2013 Jan;95(1):5–7. doi: 10.1308/003588413X13511609956372

Table 1.

Advantages and disadvantages of survey methods

Method of data collection Advantages Disadvantages
Personal • Complex questions • Expensive
  • Visual aids can be used • Time inefficient
  • Higher response rates • Training to avoid bias
Telephone • Allows clarification • No visual aids
  • Larger radius than personal • Difficult to develop rapport
  • Less expensive or time consuming  
  • Higher response rates  
Postal • Larger target • Non-response
  • Visual aids (although limited) • Time for data compilation
  • Lower response rates  
Electronic • Larger target • Non-response
  • Visual aids • Not all subjects accessible
  • Quick response  
  • Quick data compilation  
  • Lower response rates