Table 5.

Summary of Findings for Placement

MOTHERS
Decision Location [C, R, I] At the clinic/doctor’s office At work in a healthcare setting At home “It was time for my daughter’s yearly, along with her going to the seventh grade this year…” [I] “…when I first found out about the information I came home with the information and I gave it to her to read and I also read it, we read it together and she asked me any questions about it because I made sure that I knew before I gave information to her.” [C]	Decision Influencers Medical provider recommendation [A] Parent/daughter conversation (about sex, STIs, etc.) [A] Communication with other parents [C] Church (completed group) [C] Recommend with other pre-teen vaccines required for school [C] Make vaccine mandatory [C] Some would be uncomfortable with mandate [U] “For me it would be my gynecologist, I trust him a lot. But I’m still kind of skeptical, so it would be a combination between what he said, his opinion, and what I read…” [U] “I would find out at each church who are the parents whose children have had it…” [C]
DAUGHTERS
Decision Location [A] Parents (mom) make decision “One of my brother’s friends, she got cervical cancer, and we were talking about that before we went to the doctor’s office, so my mom asked my doctor if I could get it.” [C] “My mom said I’m not going to get it. She doesn’t want me to.” [R]	Decision Influencers [A] School – wellness class and information sent home Medical provider recommendation Communication with peers “…she talked to my pediatrician and he said his daughter had it. So my mom was like, “well, if he said its ok, then its ok. Because he’s known me since I was born…” [C]

Note: Subthemes in bulleted lists are listed in order of frequency, from more frequent to less frequent.

Key: Letters in brackets indicate to which market segment each theme/subtheme applies, as follows: A= All segments, C= Completed, I= Incomplete, U= Undecided, R= Rejected.