Table 3.
Prescription Drug Advertisements Shown to Participants.
| # | Brand Name | Active Ingredient(s) | Indication |
|---|---|---|---|
| 1 | Lipitor | atorvastatin | high cholesterol |
| 2 | Vytorin | ezetimibe/simvastatin | high cholesterol |
| 3 | Zetia | ezetimibe | high cholesterol |
| 4 | Caduet | amlodipine and atorvastatin | high blood pressure and high cholesterol |
| 5 | Detrol | tolterodine | overactive bladder |
| 6 | Lunesta | eszopiclone | insomnia |
| 7 | Levitra | vardenafil | erectile dysfunction |
| 8 | Cymbalta | duloxetine | depression |
| 9 | Plavix | clopidogrel | coronary artery disease |