Table 1.

Classification of Ronteltap and colleagues [15], showing the new marketing strategies into nine business models.

Business model	Marketing strategy
Orientation according to the lifestyle of the individual	Shared responsibility between employer and employee, where a healthy lifestyle can contribute to a better productivity.
We are togheter and strong	Improve the lifestyle with the help of social groups.
Gyms	Based on a set of changes into the lifestyle, including physical activities, diet therapies, and use of food supplement, among others.
Do a healthy diet yourself	This model offers a diagnostic tool where, based on the person's food ingestion, it can create a diet plan to improve a healthy diet.
In, out	Similar to the 4th plan reported above. In this, the person describes the food intake but also some phenotype parameters in order to receive diet counseling.
Test and execute until the end	Offers an interactive feedback about a person's health progress, which allows toadjust the diet counseling as needed.
Orientation about the lifestyle	Inclusion of genetic information, data about food intake, and the person's phenotype, in order to obtain a personalized counseling on lifestyle, diet terapy, control of stress activity, and time management.
Face to face	In person treatment, where anthropometric data and food consumption of the cliente are obtained by a face-to-face interview.
We tell you	Use of mass media as a healthy diet education method.