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. 2014 Apr 16;9(4):e95140. doi: 10.1371/journal.pone.0095140

Figure 5. Where a participant heard about the contest affected mobilization speed.

Figure 5

(A) Mobilization speed was fastest when participants hear about the contest from Langley Castle directly, and decreased as the source is more psychologically distant from the participant. (B) Mobilization was faster when the recruiter and recruit heard about the contest through the same category of source than when they heard through different sources.