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. 2014 Apr 16;9(4):e95140. doi: 10.1371/journal.pone.0095140

Table 1. Summary of Findings.

Personal Trait Homophily Category Homophily Effect Present Findings
Gender Ascribed No Mobilization was not significantly faster when the recruiter and recruit were the same gender, compared to different-gender mobilizations. However, females mobilized other females faster than males mobilized other males.
Age Ascribed No Mobilization was not faster when the recruit and recruiter were of the same age group. However, for any given recruiter age group, mobilization speed increased with the recruit's age. For any given recruit age group, mobilization speed decreased with the recruiter's age. Therefore, young recruiters and old recruits displayed fast mobilization, while old recruiters and young recruits displayed slow mobilization.
Geography Acquired Yes Mobilization speed was faster when the recruiter and recruit were in the same city, compared to when they were in different cities or countries
Information Source Acquired Yes Mobilization speed was faster when both the recruiter and recruit first heard about the contest through the same type of source. Additionally, hearing about the contest from more intimate or psychologically close sources of information produced faster social mobilization.