Table 1.
Summary of Variables Analyzed in Reproductive and Sexual Health Storylines (N = 87)
| Variable | % | n |
|---|---|---|
| Frequency of Health Issue | ||
| Pre-/Post-Term Complications | 35 | 30 |
| Labor and Delivery | 15 | 13 |
| Family Planning | 14 | 12 |
| Infertility | 9 | 8 |
| STIs other than HIV/AIDS | 8 | 7 |
| Unplanned Pregnancy | 7 | 6 |
| Pre-/Post-Natal Care | 7 | 6 |
| All Others | 5 | 5 |
| Informational Value | ||
| Moderate | 43 | 37 |
| Weak | 39 | 34 |
| No Informational Value | 12 | 11 |
| Strong | 6 | 5 |
| Type of Information | ||
| Treatment | 60 | 52 |
| Symptoms | 48 | 42 |
| Diagnosis | 43 | 37 |
| Complications | 30 | 26 |
| Risk Factors | 26 | 23 |
| Prognosis | 20 | 17 |
| Preventions | 15 | 13 |
| Message Framing | ||
| Loss-Framed | 55 | 48 |
| Gain-Framed | 35 | 30 |
| Neither Loss- Nor Gain-Framed | 10 | 9 |
| Stigma | ||
| No Stigma Portrayed | 76 | 66 |
| Stigma Portrayed | 24 | 21 |
| Tone | ||
| Serious | 86 | 75 |
| Casual | 9 | 8 |
| Comic | 5 | 4 |
| Role Model | ||
| Positive Role Model | 68 | 59 |
| Negative Role Model | 18 | 16 |
| Transitional Role Model | 14 | 12 |