Table 1.

Correspondences between theories for tailoring health messages

Resnicow (2000)	Kreuter (2003)
Surface structure	Peripheral strategies
	Linguistic strategies
	Evidential strategies
Deep structure	Constituent-involving strategies
	Sociocultural strategies

Definitions of terms:

Surface structure: matching materials and messages to ‘superficial’ characteristics of target population.

Deep structure: incorporating cultural, social and historical, mental and psychological forces that influence the targeted health behaviour.

Peripheral strategies: give the appearance of cultural appropriateness by colours, images etc.

Linguistic strategies: make materials more accessible through the use of appropriate language.

Evidential strategies: use epidemiological evidence specific to a population.

Constituent-involving strategies: draw directly on experiences of members of the target group.

Sociocultural strategies: places health issues in context of social and cultural values.