Table2.

Intercoder Reliability for Topics, Media Type, and Sources.

Health care: Topics, Media Types, Sources	Cohen's Kappa
Topic:
Screening - Messages promoting or recommending screening for a disease (HIV/AIDS, cancer, diabetes, etc.)	.78
Health Insurance - Messages promoting, selling, or providing guidelines related to health insurance	.81
Medical Services - Messages promoting or recommending medical services (hospital, clinics, eye, dental, and primary health services)	.39
Other - Messages related to purchasing medications, health care reform, etc.	.23
Media Type:
Booklet/Brochure - Media presenting an educational or promotional topic in a format with bound pages or a single page that can be unfolded (coded at the media level)	.76
Bulletin/Program - Media passed out or posted to provide information regarding Sunday service or other event being held at the church (coded at the word level)	.96
Calendar - Media providing months and dates with events listed	1
Email - Media that was an electronic communication between a church representative and the congregation (coded at the word level)	.79
Flyer/Handout - Media that promotes events, programs, services, or topics that is posted, passed out, or left for pick up. This code includes letters from individuals, organizations, or other churches, (coded at the word level)	.89
Magazine/Newspaper - Media that is self-identified as a magazine or paper or contains information presented in a format with articles, stories, pictures, and ads. (code at the article level, calendars within were coded at the word level)	.95
Newsletter - Media that was a small publication and provided news and information relevant to the congregation or a subset of the congregation (i.e. the women's group, children, etc.) (coded at the article level)	1
Other - Media not captured by any other code. This included banners, books/catalogues, fans, bulletin boards, forms, business cards, etc. (coded at the word level)	.85
Source:
Church made - Media created and printed by any church or religious organization (i.e. brotherhoods, foundation, or organizations that are part of a church, denomination or general religious groups).	.91
Community Paper/Magazine - Magazines and newspapers targeting a particular community in the midlands of SC.	1
Company - Media published by a privately owned company	.71
Local Health Organization - Media published by a SC health organization or a SC chapter of a national health organization. If both a local and national health organization were listed as the source, the item was coded as from a local health organization.	.73
National Health Organization - Media published by a national health organization and distributed nationwide or worldwide.	.79
Other - Media whose source could not be determined (no publisher, organization, etc. listed) or if the publishing group was an organization not local to SC or national, a community group (i.e. organization, center, coalition), or a school.	.23