Table 3.

Focus group results.

Categories	Themes (n, %)	Examples
Expectations (N=10)
	Informational resources (3, 30%)	“The educational material was a plus too”
	Met expectations (2, 20%)	“Met expectations in terms of discussion”
	Diabetes knowledge (2, 20%)	“Learn a few things”
	No expectations (2, 20%)	“I had no expectations and was delighted”
	Social interactions (1, 10%)	“Intrigued by being with other people with diabetes”
Positive aspects of the site (N=55)
	Informational resources (17, 31%)	"Liked the comments on the items in the grocery store"
	Social interaction (16, 29%)	“I did enjoy interacting with others”
	Diabetes knowledge (6, 11%)	“have had diabetes for 25 years, but learning new things”
	Usability (6, 11%)	“I am a click and find person—like things immediately at my disposal”
	Community resources (5, 9%)	“Liked the gym, helped me to exercise”
	Physical realism (3, 5%)	“Liked the seasons changing in the site”
	Self-management behavior change (2, 4%)	“Literally changed my life in terms of treatment with insulin—rarely now takes insulin during the day”
Negative aspects of the site (N=34)
	Usability (26, 76%)	“background noises from others – home sounds, chewing”
	Social interactions (3, 9%)	“Expected larger group of participants”
	Informational resources (3, 9%)	“Need clarity on nutrition information by serving”
	Behavioral realism (2, 6%)	“Avoided gym ‘just like in real life’”
Suggestions for changes to site (N=31)
	Social interaction (13, 42%)	“Would be good to have group exercises”
	Informational resources (9, 29%)	“More variety in the grocery store”
	Usability (5, 16%)	“Would like to hear (bots)and read feedback”
	Diabetes knowledge (3, 10%)	“Would like nutritionist or other specialists at classes (podiatry, pharmacist)
	Community resources (1, 3%)	“Would like a walking path”