TABLE 1.
Segments | % Segments | Movies | % Movies | |
---|---|---|---|---|
N=193 | N=20 | |||
Eating | ||||
Sugar-sweetened Beverages | 19 | 9.8 | 11 | 55 |
Fast Food | 4 | 2.1 | 3 | 15 |
Branded Food | 13 | 6.7 | 5 | 25 |
Exaggerated Size | 26 | 13.5 | 12 | 60 |
Unhealthy Snacks | 52 | 26.9 | 15 | 75 |
Physical Activity | ||||
TV | 24 | 12.4 | 8 | 40 |
Computer | 16 | 8.3 | 7 | 35 |
Video Game | 11 | 5.7 | 4 | 20 |
Physical Activity (Any voluntary reason) | 98 | 50.8 | 19 | 95 |
Stigma | ||||
Stigma Overweight | 45 | 23.3 | 14 | 70 |
Stigma Underweight | 5 | 2.6 | 4 | 20 |
Stigma Combined | 48 | 24.9 | 16 | 80 |