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. Author manuscript; available in PMC: 2015 Jan 1.
Published in final edited form as: Obesity (Silver Spring). 2013 Dec 6;22(7):1694–1700. doi: 10.1002/oby.20652

TABLE 1.

Number and percent of segments (n=193) and movies (n=20) depicting the listed behavior.

Segments % Segments Movies % Movies
N=193 N=20
Eating
Sugar-sweetened Beverages 19 9.8 11 55
Fast Food 4 2.1 3 15
Branded Food 13 6.7 5 25
Exaggerated Size 26 13.5 12 60
Unhealthy Snacks 52 26.9 15 75
Physical Activity
TV 24 12.4 8 40
Computer 16 8.3 7 35
Video Game 11 5.7 4 20
Physical Activity (Any voluntary reason) 98 50.8 19 95
Stigma
Stigma Overweight 45 23.3 14 70
Stigma Underweight 5 2.6 4 20
Stigma Combined 48 24.9 16 80