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. Author manuscript; available in PMC: 2015 Jan 1.
Published in final edited form as: Obesity (Silver Spring). 2013 Dec 6;22(7):1694–1700. doi: 10.1002/oby.20652

TABLE 2.

Percent of segments (n=193) depicting the listed behavior, within each behavior category.

Segments % Segments
Any Eating Behavior
Sugar-sweetened Beverages 19 18.6
Fast Food 4 3.9
Branded Food 13 12.8
Exaggerated Size 26 25.5
Unhealthy Snacks 52 51.0
Any Activity-Related Behavior
TV 24 21.4
Computer 16 14.3
Video Game 11 9.8
Physical Activity (Any voluntary reason) 98 87.5
Stigma n=48 24.9
Stigma Overweight 45 93.8
Stigma Underweight 5 10.4