TABLE 3.

Examples of free-text comments by coders.

Movie	Comment while coding
WALL-E	Humans are so obese they are incapable of walking and spend all day lounging on hover chairs and drinking giant beverages.
Kung Fu Panda	Master Shifu, a Kung Fu master talking to Po, a large panda, about how to be successful in martial arts: “One must first master the highest level of Kung Fu and that is clearly impossible if that one is someone like you… That fat butt! Flabby arms! And this ridiculous belly!”
Shrek the Third	When Puss in Boots and Donkey magically trade places and Puss in Boots ends up in Donkey's body, he immediately dislikes what he sees and exclaims, “You should think about going on a diet!”
Harry Potter and the Half Blood Prince	At a group dinner celebrating the students' successes, the least impressive guest is the one who most quickly shovels ice cream into his mouth.
Ratatouille	Alfred Linguine, who works in a fancy French restaurant, addresses a food critic, Anton Ego: “You're too thin for someone who likes food.” Anton Ego: “I don't like food, I love it. If I don't love it, I don't swallow.”
Horton Hears a Who	Horton, an elephant, prepares to cross a rickety bridge and tells himself to “Think light!”
Alvin and the Chipmunks: The Squeakuel	Ryan Edwards, a popular athlete at the high school the chipmunks attend, remarks to one of the chipmunks: “It's the fatty ratty. That rat has serious junk in the trunk.” In the next scene, the same chipmunk is concerned about being too overweight.
Happy Feet	Mumble, a penguin trying hard to impress a new group of fellow penguin friends, shouts “See you fatty!” at a leopard seal. The friends laugh with great amusement.
Ice Age 2	Ellie, a woolly mammoth raised with possums, explains her childhood, “You know, deep down, I knew I was different. I was a little bigger than the other possum kids. Okay, a lot bigger. Oh! Now I understand why the possum boys didn't find me appealing.”
Alice in Wonderland	The Queen of Hearts, looking for Tweedle-Dee and Tweedle-Dum, “Where are my fat boys?… I love my fat boys.”