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. Author manuscript; available in PMC: 2015 Jan 8.
Published in final edited form as: Sci Transl Med. 2014 Jan 8;6(218):218ra5. doi: 10.1126/scitranslmed.3006175

Table 1.

Study design combining 3 types of labeling and 2 types of treatment

Accuracy of treatment labeling
Labeling of treatment pill Given placebo pill Given Maxalt pill
Placebo (negative information) Correct Incorrect
Maxalt or Placebo (neutral information) Correct Correct
Maxalt (positive information) Incorrect Correct