Table 3.
Prevalence over time of different behaviors in youth- and adult-rated films by country, 2002–2005 & 2006–2009
| Behavior | Rating | Argentina | Brazil | Mexico1 | Mexico2 | United States | |||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2002–2005 | 2006–2009 | 2002–2005 | 2006–2009 | 2002–2005 | 2006–2009 | 2002–2005 | 2007–2009 | 2002–2005 | 2007–2009 | ||
| Tobacco (any) | Youth | 59% | 48%c | 59% | 41%c | 58% | 44%c | 62% | 48%c | 56% | 42%c |
| Adult | 82% | 77% | 95% | 80%b | 89% | 66%c | 93% | 92% | 79% | 77% | |
|
| |||||||||||
| Alcohol (any) | Youth | 84% | 80% | 83% | 80% | 84% | 80% | 85% | 80% | 81% | 80% |
| Adult | 86% | 94% | 95% | 89% | 89% | 86% | 86% | 100%b | 93% | 85%a | |
|
| |||||||||||
| Alcohol (moderate or extreme) | Youth | 22% | 29%b | 21% | 30%c | 21% | 28%a | 22% | 29%b | 19% | 28%c |
| Adult | 21% | 41%b | 26% | 31% | 29% | 37% | 29% | 50%a | 28% | 38%a | |
|
| |||||||||||
| Alcohol Intoxication | Youth | 29% | 31% | 29% | 29% | 28% | 28% | 30% | 29% | 26% | 29% |
| Adult | 36% | 47% | 42% | 46% | 43% | 40% | 43% | 64%a | 42% | 42% | |
|
| |||||||||||
| Drugs (any) | Youth | 17% | 8%c | 16% | 4%c | 18% | 3%c | 19% | 6%c | 12% | 4%c |
| Adult | 36% | 24% | 53% | 34%b | 29% | 25% | 36% | 57%a | 38% | 27%a | |
|
| |||||||||||
| Drug Intoxication | Youth | 10% | 2%c | 9% | 1%c | 10% | 1%c | 11% | 2%c | 8% | 1%c |
| Adult | 21% | 18% | 37% | 14%c | 20% | 11%a | 21% | 29% | 21% | 13%a | |
|
| |||||||||||
| Violence (moderate or extreme) | Youth | 75% | 81%b | 76% | 77% | 75% | 76% | 78% | 81% | 73% | 76% |
| Adult | 93% | 88% | 95% | 100%b | 91% | 97%a | 86% | 100%b | 89% | 98%c | |
|
| |||||||||||
| Violence with youth involvement | Youth | 18% | 27%c | 18% | 24%a | 16% | 26%c | 18% | 26%c | 16% | 25%c |
| Adult | 29% | 12%b | 32% | 31% | 34% | 25%a | 43% | 21%a | 28% | 25% | |
|
| |||||||||||
| Male nudity | Youth | 15% | 19% | 15% | 15% | 14% | 13% | 16% | 17% | 10% | 16%a |
| Adult | 29% | 29% | 37% | 34% | 31% | 33% | 43% | 50% | 34% | 31% | |
|
| |||||||||||
| Female nudity | Youth | 18% | 16% | 20% | 10%c | 16% | 7%c | 21% | 14%c | 10% | 6%b |
| Adult | 54% | 35%a | 58% | 54% | 57% | 42% | 64% | 64% | 55% | 50% | |
15 and older rating treated as adult
15 and older rating treated as youth
p<0.05;
p<0.01;
p<0.001; statistical significance reflects within country differences in the prevalence over time.
Sample sizes for films in the youth and adult rating categories were constant for Argentina (2002–2005: 149 youth- & 28 adult-rated films; 2006–2009: 168 youth- & 17 adult-rated films), Brazil (2002–2005: 159 youth- & 19 adult-rated films; 2006–2009: 136 youth- & 35 adult-rated films), Mexico1 (2002–2005: 125 youth- & 35 adult-rated films; 2006–2009: 126 youth- & 56 adult-rated films), Mexico2 (2002–2005: 146 youth- & 14 adult-rated films; 2006–2009: 169 youth- & 13 adult-rated films), and the US (2002–2005: 129 youth- & 57 adult-rated films; 2006–2009: 130 youth- & 44 adult-rated films)