Table 1.

Own and cross-price elasticities of demand for ten beverage categories

	Off-trade beer purchase	Off-trade cider purchase	Off-trade wine purchase	Off-trade spirits purchase	Off-trade RTDs purchase	On-trade beer purchase	On-trade cider purchase	On-trade wine purchase	On-trade spirits purchase	On-trade RTDs purchase
Off-trade beer price	−0·980%*	−0·189%	0·096%	−0·368%	−1·092%	−0·016%	−0·050%	0·253%	0·030%	0·503%
Off-trade cider price	0·065%	−1·268%*	0·118%	−0·122%	−0·239%	−0·053%	0·093%	0·067%	−0·108%	−0·194%
Off-trade wine price	−0·040%	0·736%*	−0·384%*	0·363%	0·039%	−0·245%	−0·155%	0·043%	−0·186%	0·110%
Off-trade spirits price	0·113%	−0·024%	0·163%	−0·082%	−0·042%	0·167%	0·406%	0·005%	0·084%	0·233%
Off-trade RTDs price	−0·047%	−0·159%	−0·006%	0·079%	−0·585%*	−0·061%	0·067%	0·068%	−0·179%*	0·093%
On-trade beer price	0·148%	−0·285%	0·115%	−0·028%	0·803%	−0·786%*	0·867%	1·042%*	1·169%*	−0·117%
On-trade cider price	−0·100%	0·071%	0·043%	0·021%	0·365%	0·035%	−0·591%*	0·072%	0·237%*	0·241%
On-trade wine price	−0·197%	0·094%	−0·154%	−0·031%	−0·093%	−0·276%	−0·031%	−0·871%*	−0·021%	−0·363%
On-trade spirits price	0·019%	−0·117%	−0·027%	−0·280%	−0·145%	−0·002%	−0·284%	0·109%	−0·890%*	0·809%*
On-trade RTDs price	0·079%	0·005%	−0·085%	−0·047%	0·369%	0·121%	−0·394%	−0·027%	−0·071%	−0·187%

Cells shows the estimated percentage reduction in quantity purchased that would occur for the column beverage after a 1% increase in price for the row beverage (eg, a 1% increase in off-trade beer prices would lead to a 0·980% decline in off-trade beer purchasing, a 0·19% decline in off-trade cider purchasing and so on). Own price elasticities are shown in bold. RTD=ready-to-drink beverages or alcopops.

^*p≤0·05 (exact p values are shown in the appendix). Off-trade beverages are beverages purchased in off-trade outlets (eg, shops) and on-trade beverages are beverages purchased in on-trade outlets (eg, bars and restaurants).