TABLE 2—
Intended Audience, Service, and Marketing Characteristics of Web Site Home Pages of 261 Agencies Serving Abused and Assaulted Women: United States; April 17–20, 2012
| Characteristic | % |
| Intended audience | |
| Victims and survivors | 94 |
| Women | 94 |
| Children | 54 |
| Elderly | 11 |
| Men | 15 |
| Othera | 14 |
| Donors | 68 |
| Potential workers | 62 |
| Employees | 30 |
| Volunteers | 49 |
| Educators and researchers | 33 |
| Allies for changeb | 30 |
| Policymakers | 18 |
| Potential abusers | 6 |
| Services | |
| Shelter | 44 |
| Knowledge | 36 |
| Legal advice | 33 |
| Counseling | 31 |
| Safety tips or plan | 22 |
| Prevention education | 20 |
| Financial assistance | 10 |
| Accompaniment | 9 |
| Marketing | |
| Credentialing | 94 |
| Logo | 80 |
| Mission statement | 79 |
| Announcements | 81 |
| Agency events | 67 |
| Newsc | 66 |
| Funder acknowledgment | 26 |
| Donations | |
| Donate button | 65 |
| Needed resources list | 18 |
a
Lesbian, gay, bisexual, transgender, and questioning: 8%; African Americans: 7%; Hispanics: 6%; immigrants: 6%; military affiliates: 2%.
b
Family and friends, for example.
c
Agency news (26%) and general news (14%).