Table 1.

Community-based recruitment strategies in the APrON and AOB studies

What	Where	APrON examples	AOB examples
In-person	Maternity and radiology (ultrasound) clinics community events	Research assistants (RAs) stationed in waiting rooms of high volume medical clinics or doctors’ offices; Nurses recruited on behalf of APrON;	Onsite and telephone recruitment by RAs at low-risk maternity care practices, and research nurse onsite at an obstetrician maternity practice
		RAs attend local community events such as festivals, baby fairs, wedding fairs; RAs gave presentations at prenatal and nutrition classes; RAs were present at the babies’ products section of a major department store.
Posters, pamphlets	Public places, businesses, community places	Posters at yoga studios, health food stores, clothing stores (especially those for pregnant women and children); posters and brochures in drug stores, bookstores, childcare facilities, coffee shops, fitness centers, retail stores, grocery stores, libraries, beauty/hair salons, work sites, places of worship, and family practice and pediatrician offices	Posters at family practice and pediatrician offices
Print media	Newspapers	Stories published in local newspapers, magazine
Advertisement	Television, radio	PI interviewed by journalists; video produced by the communications department at the University
Social media	Internet	Website (http://www.apronstudy.ca), Facebook page, Twitter account; website link put on websites of community supporters
Media interviews with investigators	Articles	Published in Swerve magazine, Calgary Child, Insite, AHS newsletter, Calgary Herald, Sun, Metro, Apple and the Birthing Magazine.
	Taped interviews	Appearances on Global, CBC and various radio stations
Satellite/mobile clinics	Doctors office	Offices that saw high volume of women from diverse ethnic background
	High school for pregnant teens
Other		Word of mouth	Word of mouth