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. Author manuscript; available in PMC: 2015 Oct 1.
Published in final edited form as: Health Commun. 2014 Jan 21;29(9):937–946. doi: 10.1080/10410236.2013.833580

Table 1.

Summary of hypotheses

No. Hypotheses Hypothesis supported
Continuance constructs and relationships
H1a Utilitarian (U) and hedonic beliefs (H) will be positively associated with intention (BI). Yes
H1b The magnitude of the effect of utilitarian beliefs on intention will be stable over time. Yes
H1c The magnitude of the effect of hedonic beliefs on intention will become stronger over time. No
RQ1 Do hedonic beliefs mediate the effect of utilitarian beliefs on behavioral intention? Yes
User evaluation updating
H2a User evaluations will be positively associated over time. Partially
H2b The associations between earlier evaluations will be weaker than the associations between later evaluations. Partially
Influence of past behavior
H3 Past use will be positively associated with subsequent utilitarian beliefs, hedonic beliefs, and behavioral intention over time. Partially
H4 Behavioral intention will predict subsequent use. Yes
H5 Past use will predict subsequent use. Yes
H6 The magnitude of the relationship between intention and use will decrease over time. No
H7 Past use will be a stronger predictor of subsequent use than intention. Yes