Table 4.

Consistency between languages for letter-color preferences.

The highest and second-highest color preferences are presented for each letter (or phonetic equivalent), for the Dutch, English, and Hindi speaking participants. Next to each letter-color, the percentage of participants choosing that particular combination (of the total participants assigning colors for that day). The color word is presented in italic, if the letter matches with the color word (i.e., it is the first letter or the vowel of the color name).