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. 2012 Mar;16(1):40–48. doi: 10.1177/1084713811434617

Figure 3.

Figure 3.

Estimates of willingness-to-pay for attributes

Note: The willingness-to-pay for the attributes gives an estimate of how valuable each characteristic is to respondents. Here we see it is worth from nearly US$3,000 to US$9,000 to have a hearing aid with better functionality in noisy environments.