Table 2.
Model 1: Intention to Buy DGLV | |||||
Explanatory Variable | B | SE B | β | t | P |
Attitude toward the buying DGLV | 0.69 | 0.04 | .63* | 15.01 | .001 |
Perceived norm | 0.01 | 0.03 | .01 | 0.345 | .73 |
Self-efficacy | 0.30 | 0.05 | .24* | 5.81 | .001 |
Model 2: Intention to Eat DGLV | |||||
Explanatory Variable | B | SE B | β | t | P |
Attitude toward eating DGLV | 0.67 | 0.04 | .60* | 13.64 | .001 |
Perceived norm | 0.00 | 0.03 | .00 | 0.265 | .79 |
Self-efficacy | 0.27 | 0.05 | .23* | 5.23 | .001 |
P ≤ .001.