Figure - PMC

Skip to main content

An official website of the United States government

Here's how you know

Here's how you know

Official websites use .gov
A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS
A lock ( ) or https:// means you've safely connected to the .gov website. Share sensitive information only on official, secure websites.

View full-text article in PMC

. 2014 Jun 11;16(6):e148. doi: 10.2196/jmir.3122

Search in PMC
Search in PubMed
View in NLM Catalog
Add to search

©Sonja Bidmon, Ralf Terlutter, Johanna Röttl. Originally published in the Journal of Medical Internet Research (http://www.jmir.org), 11.06.2014.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/2.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in the Journal of Medical Internet Research, is properly cited. The complete bibliographic information, a link to the original publication on http://www.jmir.org/, as well as this copyright and license information must be included.

PMC Copyright notice

Theoretical model of adoption of physician-rating (PR) apps and willingness to pay for them showing various hypothesized (H) relationships. A plus or minus sign signifies an increase or decrease, respectively, in the dependent variable evoked by an increase in the independent variable (ceteris paribus). PEOU: perceived ease of use; PRW: physician-rating website; PU: perceived usefulness; TAM: Technology Acceptance Model.