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. 2014 Jun 11;16(6):e148. doi: 10.2196/jmir.3122

Table 4.

Correlation matrix of the latent constructs with square root of average variance extracted (AVE) in the diagonal (total sample).

Constructa 1 2 3 4 5 6 7 8 9 10 11 12 13
1 PEOU 0.94











2 PU 0.22 0.86










3 Age 0.07 –0.09









4 Gender 0.06 0.04 –0.18








5 Digital literacy 0.19 0.17 –0.15 –0.13







6 Feelings about the Internet 0.25 0.19 –0.11 –0.02 0.49






7 Value of health-related knowledgeability 0.14 0.32 0.01 0.01 0.20 0.16 0.86





8 Daily private Internet use –0.01 0.20 –0.19 0.03 0.18 0.18 0.16




9 Daily private Internet use health –0.07 0.09 –0.05 0.06 0.03 0.05 0.09 0.21



10 Apps use 0.29 –0.11 –0.27 –0.05 0.21 0.24 0.23 0.15 0.17


11 Attitude toward PRWs 0.26 0.34 –0.07 0.06 0.18 0.20 0.46 0.10 0.16 0.19 0.93

12 Adoption of physician-rating apps 0.23 0.28 –0.17 –0.04 0.30 0.36 0.34 0.13 0.03 0.31 0.53
13 Willingness to pay for physician-rating apps –0.01 0.24 –0.16 0.03 0.16 0.20 0.33 0.15 0.13 0.37 0.39 0.53 0.97

a PEOU: perceived ease of use; PU: perceived usefulness.