Table 6.
Model results including group comparisons of users and nonusers of physician-rating websites (PRWs).
| Hypothesis | Path descriptiona | Users of PRW (n=254) |
Nonusers of PRWs (n=689) |
Differences (permutation test) | |||
|
|
|
B | P (1 sided) | B | P (1 sided) | B | P (2 sided) |
| H1a | PEOU → adoption (+) | 0.03 | .24 | 0.11 | <.001 | –0.08 | .19 |
| H1b | PEOU → willingness to pay (+) | –0.11 | .04 | –0.05 | .07 | –0.06 | .39 |
| H2a | PU → adoption (+) | 0.08 | .11 | –0.2 | .30 | 0.09 | .18 |
| H2b | PU → willingness to pay (+) | 0.08 | .11 | –0.01 | .38 | 0.09 | .22 |
| H3a | Age → adoption (-) | –0.17 | <.001 | –0.07 | .02 | –0.10 | .13 |
| H3b | Age → willingness to pay (-) | –0.12 | .01 | –0.04 | .10 | –0.08 | .23 |
| H4a | Gender → adoption (-) | –0.02 | .36 | –0.08 | .01 | 0.06 | .35 |
| H4b | Gender → willingness to pay (-) | –0.07 | .14 | –0.03 | .17 | –0.03 | .62 |
| H5a | Digital literacy → adoption (+) | 0.10 | .07 | 0.05 | .10 | 0.05 | .47 |
| H5b | Digital literacy → willingness to pay (+) | 0.03 | .33 | –0.03 | .23 | 0.06 | .42 |
| H6a | Feelings → adoption (+) | 0.21 | <.001 | 0.17 | <.001 | 0.04 | .61 |
| H6b | Feelings → willingness to pay (+) | 0.09 | .13 | 0.09 | .01 | 0.00 | .99 |
| H7a | Patients’ value of health-related knowledgeability → adoption (+) | 0.08 | .09 | 0.06 | .06 | 0.02 | .81 |
| H7b | Patients’ value of health-related knowledgeability → willingness to pay (+) | 0.22 | <.001 | 0.09 | .02 | 0.13 | .11 |
| H8a | Internet use → adoption (-) | 0.01 | .46 | –0.01 | .34 | 0.02 | .76 |
| H8b | Internet use → willingness to pay (-) | 0.02 | .39 | 0.02 | .27 | 0.00 | .97 |
| H9a | Internet use health → adoption (-) | –0.06 | .08 | –0.04 | .07 | –0.02 | .67 |
| H9b | Internet use health → willingness to pay (-) | 0.05 | .28 | 0.03 | .15 | 0.02 | .81 |
| H10a | Apps use → adoption (+) | 0.07 | .09 | 0.17 | <.001 | –0.10 | .12 |
| H10b | Apps use → willingness to pay (+) | 0.18 | .01 | 0.24 | <.001 | –0.06 | .49 |
| H11a | Attitude PRWs → adoption (+) | 0.27 | <.001 | 0.43 | <.001 | –0.16 | .03 |
| H11b | Attitude PRWs → willingness to pay (+) | 0.15 | .01 | 0.32 | <.001 | –0.17 | .04 |
a PEOU: perceived ease of use; PU: perceived usefulness. A plus sign or minus sign signifies an increase or decrease, respectively, in the dependent variable evoked by an increase in the independent variable (ceteris paribus).