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. Author manuscript; available in PMC: 2015 Apr 1.
Published in final edited form as: Qual Health Res. 2014 Mar 12;24(4):561–574. doi: 10.1177/1049732314524635
Section 1 Directions: Answer the following questions to decide between on online or offline study design. If you respond “Yes” to most items, consider online data collection.
Online Offline

Administrative Considerations
Can staff transfer offline qualitative data collection skills to an online environment with minimal training? Yes No
Is there money in the budget to cover the costs of online qualitative data collection software? Yes No
Is there money in the budget to cover the costs of online recruitment? Yes No
Does the budget limit the ability to pay a transcriptionist to produce written transcripts of audio or video recordings? Yes No
Are members of the research team trained to code disjointed text transcripts, audio, video, or other visual files collected online from study participants? Yes No

Population Considerations

Are members of your population able to use the technology required to participate in your online study with minimal training? Yes No
Do members of your population have access to the technology required to participate in an online study, including high-speed Internet access? Yes No
If members of your population will be dependent on community spaces, e.g., libraries or Internet cafés, to participate in an online study, are you confident the location will not limit the time they can participate or bias their responses? Yes No
Do members of your population have the literacy to participate in online text-based data collection, e.g., message boards or chat rooms? Yes No
Is it important to have participants from geographically diverse locations? Yes No

Data Collection Considerations

Compared with offline data collection, will online data collection increase the confidentiality of participants? Yes No
Is it desirable for your study participants to have greater perceived anonymity? Yes No
Is it desirable for your study participants to have greater perceived homogeneity? Yes No
If collecting data online, do you have access to strong data security systems, e.g., a dedicated study server and data encryption? Yes No
If collecting data online, is there technical support for members of the research team? Yes No
If collecting data online, is there technical support for participants? Yes No
Are there significant barriers to securing participant transportation or a physical space if data were collected offline? Yes No
If collecting data online, are you confident that members of the research team will be able to build rapport with study participants? Yes No
If collecting data online, does your qualitative data collection software allow participants to record emotional reactions, e.g., emoticons? Yes No
If the viewing of media is critical to your study, will the qualitative data collection software you are using support the media, e.g., hyperlinks, photographs, videos? Yes No
Does the study timeline prohibit delayed access to data while it is being transcribed? Yes No
Is it important to have every comment date and time stamped and linked to a participant identification number? Yes No
Are there significant barriers to securing participant transportation or a physical space if data were collected offline? Yes No
Section 2 Directions: If you decide to collect data online, answer the following questions to help you determine whether you should use individual in-depth interviews, focus groups, or both. If you respond “Yes” to all items, consider collecting data using individual in-depth interviews. Conversely, if you respond “No” to all items, consider collecting data using focus groups. If your responses are in both columns, consider whether it would be beneficial to use both data collection methods.
Interviews Focus Groups

Are you more interested in gaining an in-depth understanding rather than a breadth of information about your topic? Yes No
Do you want personal narratives (stories) from participants about their experiences with your topic? Yes No
Are you asking questions that could harm an individual if their responses were disclosed to a group of people? Yes No
Are you asking questions that are likely to be perceived as highly personal or sensitive, raising questions about trustworthiness of data if collected in a group situation? Yes No
Are participants being recruited into the study to capture opposing opinions or experiences? Yes No
Section 3 Directions: If you decide to collect your online data using focus groups, answer the following questions to help you determine whether you should use synchronous or asynchronous data collection, or both. If you respond “Yes” all items, consider using synchronous data collection. Conversely, if you respond “No” to all items, consider using asynchronous data collection. If your responses are in both columns, consider whether it would be beneficial to use both data collection methods.
Asynchronous Synchronous

Are you expecting to have participants who lack experience communicating with other people in an online chat room environment? Yes No
Is participants’ reflexivity important to you? Yes No
Are participants more likely to be engaged if they are allowed to participate on their own time? Yes No
Are you willing to sacrifice the spontaneity of an interactive conversation to allow for reflexivity or to accommodate participants’ schedules? Yes No
Does your retention plan allow you to contact participants who do not log into an asynchronous data collection tool within an agreed on period of time? Yes No
Are you confident that if your retention plan is implemented appropriately, participant dropout will be minimal? Yes No
Is the use of the constant-comparative method critical to your study design? Yes No
Section 4 Directions: After determining whether to use synchronous or asynchronous data collection, or both, answer the following questions to determine if you should use text-only or incorporate visual data collection techniques. If you respond “Yes” to some items, consider using text and visual data collection techniques. If you respond “No” to all items, consider using text-only data collection techniques.
Text & Visual Text Only

Does the software you plan to use allow for a virtual whiteboard? Yes No
Are you collecting chronological data, e.g., a life history or event diary that could be improved with the use of Rivers of Experience, Timeline Follow Back, or a similar technique? Yes No
Are you asking participants to engage in a comparative analysis or other highly cognitive activity that could be improved by using a comparative line or similar visual interviewing technique? Yes No
Are you asking participants to upload and discuss archival items, documents, or photos, e.g., Photovoice? Yes No