Table 5. Results of multiple regression analysis with Willingness to Engage in Risk Mitigation Behavior as dependent variable.

Independent Variable	B	SE	β
Socio-Demographic Variables
Gender	0.08	0.14	0.02
Age
21–40 years	−0.01	0.08	0.00
41–60 years†	-	-	-
over 60 years	0.03	0.11	0.01
Position in Business	0.04	0.11	0.01
Main Source of Income
Horticulture, landscape architecture, and gardening†
Horticulture and landscape architecture	0.24	0.09	0.09**
Gardening	0.19	0.11	0.06
Potted plants and cut flowers	−0.12	0.11	−0.04
Tree nursery	−0.31	0.15	−0.08*
Others (combination of several sources of income)	−0.09	0.13	−0.02
Business Sector
Wholesale market	−0.20	0.16	−0.04
Private consumer business†	-	-	-
Mixed clientele	0.04	0.08	0.02
Number of Full Time Employees
1–5 employees†	-	-	-
6–15 employees	0.02	0.08	0.01
16–30 employees	−0.07	0.11	−0.02
Over 30 employees	−0.19	0.12	−0.06
Psychological Variables
Benefit	−0.34	0.04	−0.35***
Risk Perception	0.30	0.03	0.39***

Note:

*p<0.05,

**p<0.01,

***p<0.001,

N = 541, R² = 0.48, adjusted R² = 0.46.

Dummy variable gender was coded as 0 = male, 1 = female. Position in Business was coded as 0 = other (e.g., head of department/administration), 1 = general manager or branch manager.

^†Reference category.