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. 2014 Jul 10;9(7):e101568. doi: 10.1371/journal.pone.0101568

Figure 1. Diagram depicting the suggested twofold model of creativity.

Figure 1

The model includes two main units: generation and evaluation. A cyclic motion between generation and evaluation through expansion, focus or rejection of ideas is possible. Medium deviant ideas are more likely to become expanded and focused on, while highly deviant ideas are rejected. Training is a latent variable that can influence both the idea generation phase and the idea evaluation phase.