Table 1.
Details of advertising campaign
| Date | Paper | Daily circulation | Area | Costs |
|---|---|---|---|---|
| w/c 06/07/2009 (Mon–Sat) | Scotsman | 47 898 | Regional/Edinburgh | £10 433 |
| w/c 20/07/2009 (Mon–Sat) | P&J | 81 956 | Regional/Aberdeen | £5748 |
| w/c 03/08/2009 (Mon–Sat) | The Herald | 73 485 | Regional/Glasgow | £5731 |
| w/c 17/08/2009 (Mon–Sat) | Dundee Courier | 60 605 | Regional/Dundee | £9562 |
| w/c 19/10/2009 (Mon–Sat) | Scottish Daily Mail | 11 5318 | National | £796* |
| w/c 15/02/2010 (Mon–Sat) | Scottish Daily Express | 68 668 | National | £5020 |
| w/c 01/03/2010 (Mon–Sat) | Times Scotland | 23 555 | National | £3960 |
| w/c 15/03/2010 (Mon–Sat) | Daily Record | 102 796 | National | £5000 |
| Total | 574 281 | £46 250 |
*
This was a special package (reduced rate).