Table 1.

Sample characteristics & bivariate associations with motivation to quit in response to adapted cigarette packs

	Study Sample (n = 740)	Association with Motivation to Quit*
Demographics		Mean (SD)	Correlation (r)	P
Gender				.930
Male	55.5% (411)	4.8 (1.8)
Female	44.6% (329)	4.8 (1.9)
Age M (SD)	23.8 (3.1)		−0.01	.888
Race				<.001
Non-Hispanic White	74.9% (554)	4.6 (1.9)
Non-Hispanic Black	10.7% (79)	5.7 (1.4)
Other Minority	14.4% (107)	5.3 (1.6)
Education				.248
College or Greater	27.7% (205)	4.9 (1.6)
Less than College	72.3% (535)	4.8 (1.9)
Marital Status				.032
Married/Partnership	31.3% (231)	5.1 (1.7)
Single – Never Married	64.4% (476)	4.7 (1.9)
Other	4.3% (32)	4.5 (2.0)
Employment				.030
Full Time Employed	38.0% (281)	5.0 (1.7)
Other/Not Employed	62.0% (468)	4.7 (1.9)
Income				.014
≥ $50,000/year	29.5% (218)	5.1 (1.6)
< $50,000/year	63.1% (467)	4.7 (1.9)
No data/Prefer not to say	7.4% (55)	4.3 (2.1)
Cigarette Smoking
Cigarettes/Day	9.2 (8.9)		−0.07	.038
Baseline Motivation to Quit	2.6 (0.78)		0.33	<.001
Daily Smoker				.410
Yes	63.8% (472)	4.8 (1.8)
No	36.8% (268)	4.9 (1.9)
Preferred Brand				<.001
Camel	18.5% (137)	4.8 (1.8)
Marlboro	44.3% (328)	4.8 (1.9)
Newport	16.2% (120)	5.3 (1.7)
Other	21.0% (155)	4.4 (1.8)

^*Motivation to quit outcome averaged across the 4 adapted cigarette pack images participants viewed