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. Author manuscript; available in PMC: 2015 Jan 21.
Published in final edited form as: Health Commun. 2014 Jan 21;29(10):1057–1066. doi: 10.1080/10410236.2013.832830

Table 2.

Sample Descriptive Statistics

% N
Female 51.40 129
Identifies with high risk group 17.50 44
Lives with a smoker 42.20 106

M SD

Age 13.900 0.873
Lifetime cigarettes smoked (from 0 to 7) 0.650 1.506
Level of identification with group in ad (from 1 to 100) 31.733 33.347
Tobacco company executives have called
younger adult smokers "replacement
smokers." (from 1 to 10) (a)
6.873 2.781
Tobacco company executives have tried
targeting potential smokers in school
bathrooms, playgrounds, YMCAs and city
parks. (from 1 to 10) (a)
5.813 3.033
a

Pre-test scores; higher scores indicate more agreement with statement.