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. Author manuscript; available in PMC: 2015 Jan 21.
Published in final edited form as: Health Commun. 2014 Jan 21;29(10):1057–1066. doi: 10.1080/10410236.2013.832830

Table 3.

Regression coefficients for model predicting smoking-related beliefs including race as a covariate(a)

Tobacco company executives
have called younger adult
smokers ‘replacement smokers’.
Tobacco company executives
have tried targeting potential
smokers in school bathrooms,
playgrounds, YMCAs and city
parks.
B SE β sig. B SE β sig.
Identification with
group in ad
.016 .005 .186 .004 .011 .006 .118 .070
Gender (male) −.130 .354 −.023 .713 .142 .392 .023 .716
Age .107 .219 .032 .624 .416 .242 .112 .087
Identification with
high risk group
−.599 .472 −.082 .206 −.018 .522 −.002 .972
Lifetime cigarettes smoked −.178 .122 −.096 .147 −.094 .135 −.046 −.693
Lives with smoker −.079 .364 −.014 .829 −.115 .402 −.019 .776
African American −.594 .562 −.067 .291 −.224 .621 −.023 .718
Latino −.018 .543 −.002 .973 .168 .601 .018 .780
a

N = 251