Table 1.

Posts supporting smoking cessation (N=86).

Subtheme	n (%)	Examples of post content
Encourage cessation	34 (39)	Quitting is tough...but you’re tougher ;)
		Think of all the places a tobacco-free road can take you.
Group stimulation	13 (15)	Fill in the blank! It’s been ___days since my last cigarette.
		Cool piece from ’66. What would you rather spend your money on?
Promote social support	12 (14)	You gotta love your quit buddy!
		Good friends make quitting easier!
Management of cravings	11 (13)	We found your next craving distraction-playing frisbee with a friend!
		Next time you think about smoking, go to a mirror, take a breath, and make this face. Just try it. You’ll see.
Denormalize smoking	7 (8)	Hit the like button if you agree that smoking isn’t sexy.
		Fact: Not smoking makes you more kissable.
Provide health information	5 (6)	Get outdoors and get active! Researchers found that physically active men were 36% more likely to have tried to quit smoking within the past year, while physically active women were 37% more likely to do so than nonactive women.
		As soon as you stop smoking, you start repairing. (Thanks Australia!)
Expose tobacco industry tactics	4 (5)	How do you feel about being labeled “a replacement”?	“The truth about tobacco” video [14]
		Why are young adults so important to tobacco companies?