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Posts marketing Crush the Crave (N=35).
| Subtheme | n (%) | Examples of post content | |
| Crush the Crave promotion | 26 (74) | The new Crush the Crave is going to be Facebook-friendly! |
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Strut your way to a smoke-free lifestyle with Crush the Crave! |
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| iPhone 5 contest promotion | 9 (26) | Did someone say iPhone 5? Our contest ends on June 15th! |
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Have you entered the Crush the Crave contest yet? You could WIN an iPhone 5! |
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