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. 2014 Jul 31;9(7):e103892. doi: 10.1371/journal.pone.0103892

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© 2014 Pavey, Churchill

This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are properly credited.

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×Frame interaction for intentions to avoid high calorie snacks. Study 2: Estimated marginal means (+−SE) of Time 1 intentions to avoid high calorie snacks in the next 7 days for embedded autonomy-prime or embedded heteronomy-prime participants who read a gain-framed or loss-framed health message.