Table 1.

Classification of microbloggers’ responses to the original message (N = 5,971)

Type of response	%	Translated examples
Caring, showing empa- thy, and giving advice	19.8	“Are you alright? Hope you are fine.”
		“Brother, I wish you are ok.”
		“Don’t … Life is so important. If you give up your life, you lose your love too.”
Calling for help	16.8	“Damn it. Call the police now. He is in Shenzhen.”
		“110, 120, SOS … Help this guy.”
		“My God. Who knows his address?
		Call emergency now.”
Cynical or indifferent comments	23.4	“Why make your hand full of choco- late?”
		“Save your blood. Many hospitals need that.”
		“[Angry] I hate these self-harmers.”
Shocked	19.5	“OMG. So scary!!”
		“What’s up? You scare me!!”
		“Ah! Live Weibo broadcast of suicide at midnight?”
Forward to others with no comment	20.4	Reposting Weibo post