Table 4. Proximity Analysis between Location of Tweets related to ‘Obesity and food habit’ theme and location of McDonalds restaurants.
| Search Radius in miles |
Percentage of Tweets with at least one McDonald |
Average Distance to the Nearest McDonald in miles |
Average Number of McDonalds |
Average Distance to all McDonalds in miles |
|---|---|---|---|---|
| 0.25 | 17.84 (7,890) | 0.15 | 2 | 0.17 |
| 0.5 | 36.00 (15,923) | 0.26 | 3 | 0.32 |
| 1.0 | 55.93 (24,736) | 0.44 | 3 | 0.51 |
| 1.5 | 68.92 (30,483) | 0.59 | 4 | 0.82 |
| 2.0 | 73.53 (32,521) | 0.66 | 6 | 1.12 |
| 2.5 | 75.43 (33,362) | 0.70 | 7 | 1.41 |
| 3.0 | 76.05 (33,636) | 0.72 | 9 | 1.70 |
| 3.5 | 76.31 (33,754) | 0.73 | 11 | 2.00 |
| 4.0 | 76.64 (33,899) | 0.74 | 13 | 2.25 |
| 4.5 | 76.83 (33,982) | 0.75 | 15 | 2.54 |
| 5.0 | 77.00 (34061) | 0.76 | 17 | 2.81 |
Note: The first column lists the search radius; column 2 is the percentage of tweets with at least one McDonald within the search radius in column 1, column 3 shows the average distance to the nearest McDonald in miles, column 4 is the number of McDonalds in the search radius, and column 5 shows the average distance to all McDonalds in miles within the search radius.