Table 3.

Means and standard deviations for believability, convincingness, and personal relevance by individual statement*

Statement	Believability	Convincingness	Personal relevance
Warning: alcohol harms your health (n = 547)	3.68 (1.11)	3.42 (1.17)	2.91 (1.23)
Alcohol increases your risk of bowel cancer (n = 541)	3.34 (1.13)	3.20 (1.13)	2.86 (1.17)
Alcohol causes cancer: reduce your intake to reduce your risk (n = 541)	3.26 (1.20)	3.14 (1.22)	2.76 (1.19)
Alcohol increases your risk of breast, bowel, throat, and mouth cancer (n = 544)	3.26 (1.20)	3.09 (1.22)	2.82 (1.20)
Reduce your drinking to reduce your risk of cancer (n = 545)	3.24 (1.18)	3.10 (1.18)	2.77 (1.22)
Alcohol increases your risk of cancer (n = 535)	3.24 (1.23)	3.09 (1.25)	2.83 (1.27)
Warning: alcohol increases your risk of cancer (n = 548)	3.24 (1.22)	3.07 (1.21)	2.86 (1.24)
Alcohol can cause bowel cancer (n = 543)	3.23 (1.14)	3.05 (1.14)	2.79 (1.18)
Alcohol causes around 5000 new cases of cancer each year (n = 541)	3.09 (1.18)	2.97 (1.19)	2.64 (1.23)
Alcohol causes 1 in 20 cancer deaths (n = 540)	3.00 (1.22)	2.95 (1.23)	2.64 (1.23)
Alcohol increases your risk of breast cancer (n = 545)	2.98 (1.25)	2.86 (1.23)	2.48 (1.31)
Alcohol can cause breast cancer (n = 534)	2.89 (1.25)	2.78 (1.23)	2.37 (1.25)

*Five-point scale: 1 (not at all believable/convincing/relevant) to 5 (very believable/convincing/relevant).