Table 2.

Reported Benefits and Barriers to Engaging in Sun Protection Behaviors

	Weighted Sample % Endorsinga Benefit/Barrier
Benefits to Using Sunscreen
Reduce skin cancer risk	63.4
Maintain younger looking skin	47.3
Avoid getting a sunburn	75.5
Benefits to Seeking Shade
Reduce skin cancer risk	61.4
Maintain younger looking skin	48.0
Avoid getting a sunburn	60.3
Benefits to Wearing Sun Protective Clothing
Reduce skin cancer risk	71.8
Maintain younger looking skin	43.5
Avoid getting a sunburn	72.5
Barriers to Using Sunscreen
Difficult	18.7
Unpleasant	21.6
Expensive	24.0
Not something I’m comfortable doingb	20.5
Interferes with work or leisure activities	14.3
Not part of my daily routinec	36.2
Prevents me from getting a suntan	13.7
Don’t know what kind of sunscreen to use	18.3
Barriers to Seeking Shade
Difficult	34.3
Inconvenient	29.0
Not something I’m comfortable doingb	24.7
Interferes with work or leisure activities	29.0
Not part of my daily routinec	32.0
Prevents me from getting a suntan	13.7
Barriers to Wearing Sun Protective Clothing
Difficult	32.9
Inconvenient	30.1
Embarrassing, awkward, or uncool	22.8
Not something I’m comfortable doingb	30.3
Interferes with work or leisure activities	21.9
Not part of my daily routinec	37.9
Prevents me from getting a suntan	14.5

Note.

^aWe denoted individuals as endorsing a benefit or barrier if they answered “somewhat agree” or “strongly agree”.

^bThis item was worded in the survey as “something I’m comfortable doing” and was reverse-coded for analytic purposes.

^cThis item was worded in the survey as “part of my daily routine” and was reverse-coded for analytic purposes.