. 2014 Aug 19;7:10.3402/gha.v7.25169. doi: 10.3402/gha.v7.25169

Table 3.

Food advertising exposure as per seasonal variation by TV channel ethnicity

	Rate of food advertising (food ads/hr/channel)

	Normal days				School holidays

	Malay channels (n=3)^a	Chinese channels (n=5)	Indian channels (n=4)^a	p	Malay channels (n=3)^a	Chinese channels (n=5)	Indian channels (n=4)^a	p
Non-core foods	2.27^a	2.83^b	0.49^a^b	<0.001	6.17^a^b	3.92^bc	1.51^a^bc	<0.001
Core foods	0.42^a^b	0.63^bc	0.18^a^bc	<0.001	0.48^a	0.56^b	0.04^a^b	<0.001
Miscellaneous foods	0.73^a	0.96^b	0.32^a^b	<0.001	0.68^a	1.06^b	0.30^a^b	<0.001

For ethnic-specific popular channels, three popular channels were for Malay whilst five popular channels were Chinese, and four popular channels were Indian. Values in the same row sharing same superscript letters are significantly different. Dunn test: p<0.01.

However, one TV channel was common to both Malay and Indian viewership.