TABLE 1.
Prevalence of Recent Consumption among Older Youth (ages 18–20), Adult (ages 21+), and Young Adult (ages 21–34) Drinkers for the Top 25 Youth Brandsa
| Brand (Past 30-day youth prevalence)b | Type | Age 18–20 prevalencec | Age 21+ prevalencec | Age 21–34 prevalencec | Prevalence ratio, 18–20 vs. 21+d | Prevalence ratio, 18–20 vs. 21–34 d |
|---|---|---|---|---|---|---|
| Bud Light (27.9%) | Beer | 22.9% | 12.0% | 16.2% | 1.9 | 1.4 |
| Smirnoff Malt Beverages (17.0%) | FAB | 12.2% | 6.1% | 10.3% | 2.0 | 1.2 |
| Budweiser (14.6%) | Beer | 12.2% | 9.5% | 10.6% | 1.3 | 1.1 |
| Smirnoff (12.7%) | Vodka | 5.8% | 3.0% | 3.8% | 1.9 | 1.5 |
| Coors Light (12.7%) | Beer | 5.5% | 4.9% | 5.2% | 1.1 | 1.1 |
| Jack Daniel’s (11.5%) | Bourbon | 4.9% | 4.0% | 5.7% | 1.2 | 0.9 |
| Corona Extra (11.3%) | Beer | 5.6% | 4.4% | 5.8% | 1.3 | 1.0 |
| Mike’s Malt Beverages (10.8%) | FAB | 8.8% | 5.2% | 7.3% | 1.7 | 1.2 |
| Captain Morgan (10.4%) | Rum | 9.7% | 4.6% | 7.0% | 2.1 | 1.4 |
| Absolut (10.1%) | Vodka | 9.8% | 5.8% | 8.0% | 1.7 | 1.2 |
| Heineken (9.7%) | Beer | 6.3% | 3.8% | 4.6% | 1.7 | 1.4 |
| Bacardi (9.3%) | Rum | 6.2% | 6.4% | 6.7% | 1.0 | 0.9 |
| Blue Moon (8.2%) | Beer | 3.0% | 3.7% | 5.8% | 0.8 | 0.5 |
| Bacardi Malt Beverages (8.0%) | FAB | 8.0% | 3.6% | 5.6% | 2.2 | 1.4 |
| Jose Cuervo (8.0%) | Tequila | 6.6% | 5.3% | 6.3% | 1.2 | 1.0 |
| Miller Lite (7.5%) | Beer | 3.4% | 4.2% | 4.9% | 0.8 | 0.7 |
| Grey Goose (6.7%) | Vodka | 8.6% | 4.7% | 7.1% | 1.8 | 1.2 |
| Malibu (6.3%) | Rum | 4.3% | 1.9% | 2.6% | 2.2 | 1.6 |
| Four Loko (6.0%) | FAB | N/A | N/A | N/A | N/A | N/A |
| Keystone Light (6.0%) | Beer | 2.0% | 0.6% | 1.1% | 3.5 | 1.8 |
| Hennessy (5.7%) | Cognac | 3.3% | 2.3% | 3.4% | 1.5 | 1.0 |
| Patron (5.5%) | Tequila | 5.4% | 3.6% | 5.9% | 1.5 | 0.9 |
| Corona Extra Light (5.2%) | Beer | 3.5% | 2.1% | 2.3% | 1.7 | 1.5 |
| Baileys Irish Cream (5.2%) | Cordials/Liqueurs | 1.2% | 2.6% | 1.8% | 0.5 | 0.7 |
| UV (5.1%) | Vodka | N/A | N/A | N/A | N/A | N/A |
Note. N/A = Not available (i.e., not measured in the MRI Survey of the Adult Consumer). FAB = Flavored alcoholic beverages.
Top 25 brands, according to 30-day prevalence among youth drinkers, ages 13–20, based on the Youth Alcohol Brand Survey, 2012
Prevalence of past 30-day consumption among youth drinkers, ages 13–20, based on Youth Alcohol Brand Survey, 2012
Prevalence of past 30-day consumption (flavored alcoholic beverages, spirits) or past 7-day consumption (beer, wine) among drinkers ages 18–20, 21+, or 21–34 years, based on the MRI Survey of the Adult Consumer, 2010–2012
Ratio of consumption prevalence among youth drinkers (ages 18–20) to consumption prevalence among adult (21+) or young adult (21–34) drinkers, based on MRI Survey of the Adult Consumer, 2010–2012