Table 1.

Influences on First-Time Purchases

Influence	No brand in mind		Brand in mind		Total
Pharmacy staff	428	77.3%	126	22.7%	554	100.0%
Doctor	50	29.8%	118	70.2%	168	100.0%
Family/friends	46	43.4%	60	56.6%	106	100.0%
In-store advertising	35	81.4%	8	18.6%	43	100.0%
Other advertising	18	43.9%	23	56.1%	41	100.0%
Other influence	34	57.6%	25	42.4%	59	100.0%
Total	611	62.9%	360	37.1%	971	100.0%

chi square=184.0, df=5, p<0.001. n=4 missing data for ‘brand in mind’ variables