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The innovation genome has two basic structural components. Three levels: people, practice, purpose; four competing values: collaborate, create, compete, control. (Adapted from Jeff DeGraff. How you innovate is what you innovate. Available at: http://competingvalues.com/competingvalues.com/wp-content/uploads/2009/07/How-You-Innovate-Is-What-You-Innovate.pdf.)
