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. 2013 Oct 9;106(2):118–126. doi: 10.1111/vox.12080

Table 3.

Correlations between measures, means and standard deviations for non-donors and blood donors

ND BD


1 2 3 4 5 6 7 8 9 M SD M SD
1. Impure altruism 0·83 0·19 0·38** 0·17 0·52** 0·24* 0·01 0·17 0·14 41·54 5·79 43·87 5·17
2. Self−regarding 0·04 0·83 0·15 0·17 0·34** 0·08 0·00 0·09 0·07 20·67 8·83 20·47 8·49
3. Kinship 0·38** 0·13* 0·89 0·32** 0·41** 0·03 0·07 0·23* 0·12 14·88 4·70 15·05 4·87
4. Reluctant altruism 0.19** 0·37** 0·28** 0·64 0·29** 0·28** 0·17 0·27** 0·16 10·44 3·78 11·71 4·37
5. Egalitarian warm glow 0·55** 0·21** 0·35** 0·28** 0·75 0·14 0·18 0·18 −0·01 19·27 4·86 20·02 4·66
6. Intention 0·27** −0·00 0·12* 0·10 0·25** 0·97 0·31** 0·65** 0·46** 14·99 7·12 20·04 7·80
7. Attitude 0·34** −0·10 0.15** 0·01 0·29** 0·50** 0·71 0·16 0·09 16·68 4·86 19·82 4·42
8. Subjective norm 0·23** 0·07 0.15** 0·22** 0·24** 0·50** 0·20** 0·30 0·33** 8·35 2·56 9·50 2·94
9. PBC 0·15* −0·00 0·10 −0·01 0·04 0·24** 0·13* 0·17** 0·03 10·28 2·96 11·02 3·08

* P < 0·05, **P < 0·01.

Cronbach's alpha is shown in bold on the diagonal. Zero-order correlations for non-donors (ND: N = 307) are presented below the diagonal, and correlations for blood donors (BD: N = 103)) are presented above the diagonal. For all scales, higher scores indicate greater endorsement on the construct.