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. 2014 Sep 26;9(9):e108724. doi: 10.1371/journal.pone.0108724

Table 2. From biological contagion to suicide contagion- concepts, utility, and implications, adapted from D. Phillips.

Analogy frombiologicalcontagion Meanings in biologicalcontagion (Phillips, 1980) Potential utility in suicideresearch (Phillips, 1980) Findings in suicideresearch Remained questions
Incubation period The time delay between aperson being infected with amicroorganism and theappearance of symptoms The time delay betweenfront-page publication ofsuicide news and increasingincidence of suicides. Varies from threedays to one month Not clear what factors influence the different findings of delay
• Any relationship betweenthe nature of the front pagenews and the duration ofincubation period?
• Any relationship betweenthe susceptible people’scharacteristics and theduration of incubation period?
Immunization Sometimes people can be immunized against amicroorganism by beingexposed to weakened strainsof that microorganism • Can frequent exposure tominor suicide stories buildup a person’s resistance tothe idea of suicide and thenimmune him against suicide? NA Phillips’ questions remain.
• Potential equivalent ofbiological immunization isboredom or indifference towhat once would have been avirulent, powerful idea.
Specific vs diffuse contagion Specific contagion means aspecific connection betweena particular microorganismand a particular disease.Diffuse contagion means abroad connection betweena particular stimuli and a groupof correlated or complementaryresponses. • Specific contagion: Aparticular type of suicidestories triggers one type ofsuicide and not another. • Media reports ofan unusual suicidemethod (e.g. charcoalburning suicide,railway suicide)were associatedwith increase ofsuicide rates in thismethod. Not clear what psychological or social mechanisms are underlying the association.
• Diffuse contagion: thesame suicide stories maytrigger not only suicide butalso accidents, murders, orother violent behaviors. • Phillips’ studiesexamined theassociation betweensuicide news andincrease in motorvehicle accident andairplane crash.
Susceptibility to contagion Persons in poor biologicalhealth are particularly easyto be contracted withbiological contagion. Are persons who are inpoor cultural andpsychological health(e.g. anomic, have lowself-esteem and a pasthistory of failure) moresusceptible to suicidecontagion? Adolescents are oftenfound morevulnerable Did previous studies over sample adolescents but under-study other population groups?
Channels of infection Some biological diseases arespread more efficientlythrough one mediumthan another. Is newspaper more effectivein conveying suicidecontagion than television?Is word-of-mouth also aneffective channel oftransmitting suicide? • More studies useddata from newspaperpublication andfound significantassociation betweenthe publication andfollowing increasein suicide rates.Findings fromtelevision and othermedia are lessconsistent. Not clear whether and how multi-media channels can collectively influence suicide rates. Not clear how interpersonal, group, and mass media communication inter-act with each other on spreading suicide information.
• Cohort studies ofpeer influence onadolescents andstudies of time-spacespecific clusters ofsuicide suggest thatinterpersonal orgroup communicationmay also influenceindividual’s suicidalideation or/andbehaviors.
Quarantine The spread of biologicalcontagion can be slowed orstopped through a quarantineof the infected individuals. The less publicity given toan act like suicide, thesmaller the contagious effectof this act on others. Decrease in publicitygiven to suicide newswas associated withdecrease in suiciderates in Austria. Somestudies evaluated theimplementation ofmedia guidelines ofsuicide news reportingand achieved mixedfindings. Not clear whether the change of report quality or quantity (or both) can influence suicide rates.