Table 2.

 Base case estimated own price and cross price elasticities for off-trade and on-trade beer, cider, wine, spirits, and ready to drinks (RTDs, or “alcopops”) in the United Kingdom

		Purchase
		Off-beer	Off-cider	Off-wine	Off-spirits	Off-RTDs	On-beer	On-cider	On-wine	On-spirits	On-RTDs
Price	Off†-beer	−0.980*‡	−0.189	0.096	−0.368	−1.092	−0.016	−0.050	0.253	0.030	0.503
	Off-cider	0.065	−1.268*‡	0.118	−0.122	−0.239	–0.053	0.093	0.067	–0.108	–0.194
	Off–wine	−0.040	0.736*	−0.384*‡	0.363	0.039	–0.245	–0.155	0.043	–0.186	0.110
	Off-spirits	0.113	−0.024	0.163	−0.082‡	–0.042	0.167	0.406	0.005	0.084	0.233
	Off-RTDs	−0.047	−0.159	−0.006	0.079	–0.585*‡	–0.061	0.067	0.068	–0.179*	0.093
	On¶-beer	0.148	−0.285	0.115	−0.028	0.803	–0.786*‡	0.867	1.042*	1.169*	–0.117
	On-cider	−0.100	0.071	0.043	0.021	0.365	0.035	–0.591*‡	0.072	0.237*	0.241
	On-wine	−0.197	0.094	−0.154	−0.031	–0.093	–0.276	–0.031	–0.871*‡	–0.021	–0.363
	On-spirits	0.019	−0.117	−0.027	−0.280	–0.145	–0.002	–0.284	0.109	–0.890*‡	0.809*
	On-RTDs	0.079	0.005	−0.085	−0.047	0.369	0.121	–0.394	–0.027	–0.071	–0.187‡

Each cell gives the estimated percentage reduction in consumption that would occur for the column beverage after a 1% increase in price for the row beverage.

*Significant coefficients at P<0.05.

†Off-beverages are those purchased in off-trade outlets (for example, supermarkets and other shops).

‡Own-price elasticities, with remaining cells showing cross price elasticities.

§¶On-beverages are those purchased in on-trade outlets (for example, pubs, clubs, bars, and restaurants).